Test April 2013

One thought for your designer to consider. I hope you don’t see this as being pushy but it can actually help you in this effort.

 

 

There is a slide in the branding PPT that addressed the notion that when we make the key messaging statements in the website, we want those messages to look big, important and powerful graphically. These statements ARE big and need to jump out at the reader as being powerfully important. I attached that slide as a reference.

 

So we showed the client a type style and treatment not as a specific recommendation, but as an idea as to how we think we need to treat the key differentiators. So we chose a heavy bold face and stacked the letters in contact creating a graphic feel…not just words in a statement. Just something to think about. 

 

Slide 13 in the deck I sent reveal the key attributes that will become headers and important copy points. 

Our truthful brand attributes/And our messaging